The Empowerment Formula
Prefer to watch on video than read? Click here – 4 mins with captions.
“Empowerment”. We’re into it. And why not? It’s a good thing. A condition of being OK is ‘agency’, which means being able to take actions that make a difference. To have some sort of power. To be ‘empowered’.
Unfortunately, a decree of “YOU ARE NOW EMPOWERED” combined with matching posters and distribution of keep-cups with catchy slogans is not going to be enough.
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