Developing a Strategy? Read This First

You’re in charge of ‘developing a strategy’.  Perhaps you’re a General Manager, where developing and delivering strategy (what work, why that, and why us) is the key part of the job.  Or maybe you’ve been assigned the task because you’ve put your hand up, or you’re an agitator, or someone wants to see what you can do.  Or perhaps you’ve been asked to bring together the ubiquitous ‘cross-functional team’.

So what do you do?

Convene! 

Strategies are developed by convening gatherings of people who want to be there, then having real conversations about possible futures.

They’re not developed by working through a process of identifying the current situation, by doing a SWOT, PESTL….whatever.  These things might be useful to identify things to talk about, but they come at a cost, which is the implication that the process will reveal the strategy.

It won’t, and here’s why.

Real strategy, as in strategy that actually happens, is created by people imagining what might be possible, then making the choice to create a new future.   Read more…