Board too risk-averse for innovation? Then bark up this tree…

The first job of a Board is to make sure the organisation continues to be viable.  And if you’ve been good in the ‘Added-Value Domain’ for a while (the work domain that’s about constructing the networks, systems and everything else required to deliver value to customers today and tomorrow)…it’s going to take a lot to start messing with that.

And so it should.  If the magazines Science or Nature allowed any old idea to get published…credibility of the whole science profession takes a nose-dive.  You’ve got to prove yourself before we start changing the laws of nature!

But as we also know, eventually what we produce in the Added-Value Domain is going to have to change as values change….and the connection comes from what we call the Innovation Domain of work.  The point of this work is for values and trends to be revealed in decisions to provide fundamentally new value to possibly new clients.

It’s different to the Added-Value Domain….but ends up in the Added-Value Domain.

(If you’d like to read more on these Domains, check out Luc Hoebeke’s wonderful work Making Work Systems Better)

Here’s the trick – the attributes of good work in the Added-Value Domain are fundamentally different to that in the Innovation Domain.  But if we don’t see this, and in particular, if we present information to Boards using the same criteria for both Domains….we are automatically set up for ‘no’.   Read more…

Adam is a partner of The Working Journey a niche consultancy that designs organisations into creative accountable enterprises that deliver...using ideas such as you just read. Want to chat? Send him an email by clicking here.